Lacoste has unveiled their Summer 2023 virtual experience, designed to build community and loyalty among Le Club Lacoste and UNDW3 (Web3) members. Shoppers enter through a crocodile-mouth entrance to explore the latest summer collection by the beachside. An elevator ride reveals more products on an outdoor pool-deck. A scavenger hunt leads Le Club Lacoste and UNDW3 members to an exclusive VIP space, accessible through email login or ownership of a Lacoste NFT. New users are incentivized to join the community, enter the VIP room, and enjoy rewards. Inside, the UNDW3 collection offers digital twins and AR features accessible via QR code scans.