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design lead & creative director

Being an art major student practising drawing, sculpture and photography while tearing apart (and reassembling) every gadget around me have widened my horizons and triggered my curiosity towards the meeting point between technology and art. Add to this mix a career as a professional acrobat and a degree with distinction in Architecture, and you'll get a diligent, creative, problem-solver designer who works alone as good as he works in a team.

I am enamoured with time abstraction, in which a new perspective on the temporal aspect of our lives is emerging. Dissecting the past, criticising our present and envisioning the future; all seem to ignite a spark in my renewable-energy based engines.

I have had the opportunity to work with big brands as well as small ones such as: Gottex, Moxie, Carola Vannini Architecture, Warehouse of Architecture and Research, Panteon Magazine, Henco, Happy Soul, CandleShine, Praia, MASSA Magazine, Studio Alternativi, One-Stop Creative and more.

From innovative ideas conception through research and development to meticulous execution in various media and platforms, I can join any in-progress project or go A-Z all by myself, especially in the realm of immersive experience and digital communication.

about

MA Information Experience Design

Royal College of Art

London, UK

2020-2022

Student Exchange Program

Università degli Studi Roma Tre

Rome, Italy

2016-2017

B.Arch 5-year Architecture Program

Bezalel Academy of Art and Design

Jerusalem, Israel

2013-2018

Cours de Civilisation Française

Université Paris-Sorbonne

Paris, France

2013

Arts and Design Major

Mor Metro-West

Raanana, Israel

2005-2008

education

Spatial Designer Lead

Emperia VR

London, UK

2023-Now

Architect

Carola Vannini

Rome, Italy

2020-2021

Curator & Co-Founder

OFF TOPIC curatorial collective. Tel Aviv, Israel

2019-Now

Guest Tutor

Interior Design - IED

Rome, Italy

2018

Collaborator

Warehouse of Architecture and Research

Rome, Italy

2018-2019

Coach & Choreographer

Acrobatics Gymnastics

Israel

2006-2018

Architectural Student Intern

Ran Blander Architects

Tel Aviv, Israel

2017

Active Athlete Program

Army Service - Israel Defence Force

Tel Aviv, Israel

2008-2011

Led the creative and art direction of immersive virtual experiences, specifically tailored for esteemed brands such as Lacoste, Tommy Hilfiger and Bloomingdale's.

Developing technical drawings, modelling interior projects in 3D, and rendering visualisations for clients’ dossiers and social media.

A creative collective specializing in the initiation and production of public art projects engaging companies, organizations and individuals.

Leading an international workshop. Lecturing and supporting the students through a 3-phase project about the retail design’s future.

Development and execution of architecture projects and competitions. Creating visual products and websites for promotional use.

Instructing and directing large groups of athletes in competitional level, ages 8-18. Composing lessons and competitive routines.

Producing documents for presentations and legal permits of large scale residential projects. In charge of updating 3D models.

Working in an office environment dealing with information security. Interlacing an acrobatics gymnastics career simultaneously. 

experience &

definition

Creative Director

MOXIE TLV

Tel Aviv, Israel

2020-2023

Overseeing multi-media creative output from briefing and ideation to execution and delivery. Business strategy and brand identity consultant.

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